Panifico is an Italian sandwich shop brand which focuses on making sourdough bread and Sandwiches. The term "PANIFICO" means bakery in Italian. The brand language is based on the concept of “text as art” where the typography plays as a strong visual element to drive through the brand aesthetics and collateral extension with a pinch of a more hyperlocal language being incorporated. It strives to maintain a balance between being bold and contemporary.

Visual Identity